9 Ways To Turn First-Time Purchasers Into Loyal Customers

9 Ways To Turn First-Time Purchasers Into Loyal Customers

When you first launch your ecommerce store, focusing on customer acquisition makes a ton of sense - after all, if no one buys your products, you’re not going to make much money. As time goes on, many online retailers continue to pour the bulk of their marketing budgets and resources …

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Do Shipping Delay Emails Build Or Break Brand Trust?

Do Shipping Delay Emails Build Or Break Brand Trust?

Let’s face it: Shipping delays happen. Yes, even to a retail behemoth like Amazon . You may have more orders than you can process during the holidays, there may be inventory shortages in your fulfillment center, your last-mile delivery partners may be facing a strike…. “All shipping carriers are seeing …

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WISMO: What It Is (And How To Avoid It)

WISMO: What It Is (And How To Avoid It)

You’ve gotten someone to your ecommerce website through a combination of ads, partnerships, organic search, and PR. You’ve used social proof and user generated content to entice them to browse your product pages. You’ve incentivized them to add to cart with positive customer reviews, beautiful product photos, and a first-time …

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5 Great SMS Shipping Update Examples

5 Great SMS Shipping Update Examples

It’s no coincidence that email pop-ups and banners are on practically every ecommerce site homepage, given how valuable email addresses are to brands. For years, online retailers have relied on email as a way to educate customers, spotlight products, advertise sales, drive loyalty program signups, and provide order updates. Yes, …

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Shipping Delays Will Make or Break Brand Trust This Holiday Season

Shipping Delays Will Make or Break Brand Trust This Holiday Season

Despite all the turmoil that the pandemic has caused this year, there has at least been a silver lining for some online retailers. Now that everyone’s been working from home, avoiding packed grocery stores and skipping the gym even more than usual, ecommerce sales in categories like food and beverage, …

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What Retailers & Brands Should Know about 'Shipageddon' - A Conversion with Logistics Expert Cathy Roberson

What Retailers and Brands Should Know about 'Shippagedon.'

In the last week alone, I couldn't help but notice a new hashtag overtake my Twitter stream. It's the thing every retailer and online store is talking about as we lead up to the Black Friday/Cyber Monday (BFCM) shopping season. The hashtag? Shipageddon . Yes, friends, it's a thing. Here …

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How to Communicate Delivery Delays: 7 Excellent Email Examples

How to Communicate Delivery Delays: 7 Excellent Email Examples

Imagine this: you buy a product online, which you absolutely need in time for an upcoming event. It's not just any item; it's a beautiful and important garment needed to complete your wedding dress. Estimated delivery date: 14 days before the big day. Great! You check the carrier's website constantly, …

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