eCommerce Email Teardown: Brooklinen

eCommerce Email Teardown: Brooklinen

I get a lot of email these days. I also unsubscribe from a lot of email. Probably at the same rate I sign up for them. It's hardly my intention, of course. The relationship always starts off promising. After all, the teasing of flash sales and the whispering in my ...

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Retention Fundamentals Recap: 3 Major Takeaways

Ecommerce Retention Fundamentals Recap: 3 Major Takeaways

Is it just me, or is eCommerce experiencing a few growing pains these days? You know, all that hubbub regarding "the DTC reckoning," skyrocketing customer acquisition costs, demanding consumer preferences, and clone-like competitors that appear faster then you can say TikTok. And oh yea, let's not forget the impending recession/depression/pandemic ...

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